The Buttercloth Story
Buttercloth was founded by CEO and head designer Danh Tran in 2017. He launched Buttercloth to give men a soft fabric with incredible breathability on a sophisticated casual dress shirt.
Born in Vietnam and growing up working in his family’s small tailor shop, Danh started designing his own clothes at the age of ten years old.
As he honed his craft, Danh dreamed of coming to America, and creating the softest shirt the world has ever seen – a shirt as soft as butter.
In 1994, Danh emigrated to America, enrolled at the Otis College of Design, and spent the next 20 years taking apparel design positions across companies like Mattel, Howe, 7 for All Mankind, and Affliction Clothing.
It was during this time Danh experimented with 100% natural, sustainable, long fiber cotton to make what became known as Buttercloth. He doesn’t want to design anything less than the world’s most comfortable shirt.
On October 28th 2018, Danh and the Buttercloth team appeared on Shark Tank, scored a deal, and fulfilled a lifelong dream of bringing “the world’s most comfortable Men’s dress shirt” to the masses.